Podiatrists Launch Class Action Against Dr Scholls!

NewsBot · Jan 5, 2016

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Doctors not gellin' with custom orthotics claims from makers of Dr. Scholl's inserts

A group of podiatrists is not gelling with advertising claims made by the makers of over-the-counter foot care brand Dr. Scholl?s over just how "custom" is the fit of the brand's retail orthotic inserts.
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The podiatrists argue that the very name of the product is false and misleading.
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NewsBot · Jan 15, 2016

A bit more: http://fabi2016.com/lawsuit/

Craig Payne · Jan 20, 2016

NewsBot said: ↑

A bit more: http://fabi2016.com/lawsuit/
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That strange. There was the attached advertisement in the most recent PM News linking to the above page. Appears as they using this as an opportunity to promote their business interests???

mike weber · Jan 20, 2016

Interesting Marketing idea

Kevin Kirby · Jan 20, 2016

Craig Payne said: ↑

That strange. There was the attached advertisement in the most recent PM News linking to the above page. Appears as they using this as an opportunity to promote their business interests???
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Yep, that's exactly what it looks like to me...

Simon Spooner · Jan 20, 2016

If you are in marketing, kill yourself... https://www.youtube.com/watch?v=Tvp97SMZc6M seriously though, if you are.. do.. This is actually horrible.

JamesSainter · Feb 4, 2016

This isn't even subtle. Shameful.

NewsBot · Feb 4, 2018

Look like the class action failed:

A retail business owner seeking to represent a class of Bayer AG customers failed to show that the company’s marketing of its “custom fit” Dr. Scholl’s shoe inserts was likely to mislead reasonable customers, the Second Circuit
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https://www.lexisnexis.com/legalnew...scholl-39-s-class-action.aspx?Redirected=true

Craig Payne · Feb 4, 2018

NewsBot said: ↑

Look like the class action failed:

https://www.lexisnexis.com/legalnew...scholl-39-s-class-action.aspx?Redirected=true
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I not sure its the same class action as the one above. From a different link on that law site, I get this snippet:

Law360 (February 2, 2018, 8:32 PM EST) -- A retail business owner seeking to represent a class of Bayer AG customers failed to show that the company’s marketing of its “custom fit” Dr. Scholl’s shoe inserts was likely to mislead reasonable customers, the Second Circuit has said, affirming the case’s dismissal.

In a summary order on Wednesday, the court affirmed U.S. District Judge Deborah A. Batts’ permanent dismissal of named plaintiff James Kommer’s proposed class action and agreed with her finding that he’d failed to state a claim. The court also agreed that Kommer..
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mike weber · Feb 4, 2018

Got to wonder what the point is

Podiatrists Launch Class Action Against Dr Scholls!

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Podiatrists Launch Class Action Against Dr Scholls!

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