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Asics Metaride; ‘Most Important Innovations’ ?

Discussion in 'Biomechanics, Sports and Foot orthoses' started by NewsBot, Feb 28, 2019.

  1. NewsBot

    NewsBot The Admin that posts the news.

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    Press Release:
    ASICS Redefines the Long Run With the Launch of New Energy Saving Shoe - METARIDE™
    Advanced GUIDESOLE™ technology introduces a unique sensation for runners that reduces energy loss at the ankle joint to boost running efficiency

    Feb 27, 2019, 10:27 ET

    TOKYO, Feb. 27, 2019 /PRNewswire/ -- ASICS today turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™. One of ASICS' most important innovations in seven decades, and as part of ASICS' ambition to help all runners to WIN THE LONG RUN1, the shoe was designed with one purpose in mind; to make running longer distances easier.

    Developed over two years by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, METARIDE™ is precision engineered to minimize movement in the area where most energy is expended; the ankle joint.

    Scientifically proven to offer a total reduction of energy loss at the ankle joint by almost one fifth2, the difference could be seismic for long distance runners who want to achieve their full potential.

    The key to creating the most efficient run possible was the discovery of new revolutionary GUIDESOLE™3 technology; a precision-shaped curved sole that works by shifting the body weight forward and propelling runners on to give the feeling of effortless motion.

    The result? An energy-saving shoe that provides a new running sensation with the potential to significantly improve performance and protection to help runners of every level keep going longer than they thought possible.

    Featuring multiple proprietary technologies in an all-new radical design, METARIDE™ successfully optimizes all three phases of the gait cycle to create a completely different kind of running shoe. In tests, METARIDE™ has been scientifically proven against conventional running shoes in the category to:

    Reduce total energy loss at the ankle joint where most energy is expended
    Improved static fit and grip to reduce ankle movement throughout the stride whilst also maintaining stability and durability4
    Feel like a new running experience
    Kenichi Harano, Executive Officer and Senior General Manager at ISS comments on how METARIDE™ breaks new ground in long distance running.

    "The METARIDE™ concept and new GUIDESOLE™ technology are fundamentally different to any other shoe we've ever made or that's on the market today. We looked at run efficiency in a uniquely ASICS way to provide a new 'feel' whilst maintaining our promise of performance and protection."

    Representing the pinnacle of ASICS innovation, the METARIDE™ is the first in ASICS' new energy-saving franchise, which will make the same concept and technologies available to more runners at different price points. A takedown model is planned for release this autumn.

    Yasuhito Hirota, ASICS President and COO said METARIDE™ demonstrates ASICS' commitment to continue to accelerate how runners move through cutting-edge product and services.

    "We believe this new technology has the potential to disrupt the world of long-distance running. Our athletes and runners have told us that METARIDE™ is already transforming how they train, race, run and recover. This is just the beginning of a new era for ASICS as we bring the best innovations to our fans while attracting a new generation of runners."

    Runners can put the new shoe to the test with the WIN THE LONG RUN™ program on the RUNKEEPER™ app. The feature includes a series of five guided runs to help runners incorporate more variety in their training, improve endurance and run more efficiently. The experience is designed to inspire participants to go beyond the finish line to meet their next milestone.

    To download the RUNKEEPER™ app and get started visit Runkeeper.com

    METARIDE™ will be available in limited quantities from ASICS retail and online stores and specialist run outlets globally from 28th February.
     
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  9. Craig Payne

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    As part of what I do, when a new running shoe model that has something innovative about it is released, I set up various alerts to track social media and search engine search results to gauge interest and buzz about the shoe.

    There have been several in the last 12 months or so. NONE of them have come close to what is being generated about the Metaride ….
     
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  11. Craig Payne

    Craig Payne Moderator

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    Lots of discussion and commentary here
     
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    This has now morphed into the Glideride.

    Press release attached
     

    Attached Files:

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    Press Release:
    ASICS CREATES THE WORLD’S FIRST RUN WITHOUT A FINISH LINE TO TEST THE POWER OF GLIDERIDE™
    · Runners took to the iconic Bonneville Salt Flats in Utah to discover what would happen when there were no barriers to hold them back
    · Designing a new race format to test the energy saving benefits of the shoe, ASICS created a run that made runners equal as each performed relative to their fitness
    · Analysis of the data revealed that runners improved their individual performance by 24% on average [1]

    [SEPTEMBER 13, 2019-KOBE, JAPAN] -Ever wondered what you could achieve when you take away the mental and physical constraints of a ‘finish line’? ASICS wanted to find out, and invited runners from around the world to put their new energy saving GLIDERIDE™ shoes on their feet and discover what happens when there are no barriers to hold them back.

    Bringing together a group of leading experts – including world-renowned sport scientist Professor Samuele Marcora from the University of Bologna, ASICS RUNKEEPER™ data analysts, elite coaches and the ASICS Institute of Sport Science (ISS) – the sport performance brand designed a unique race on the stunning Bonneville Salt Flats in Utah. 22 runners across a range of abilities were challenged to put the latest technologies and thinking in running performance to the test, exploring how energy saving technology can assist them in a race format designed to create a level playing field. Runners took part in the ultimate race against themselves.

    THE RACE MECHANICS

    Each runner ran at their own optimal pace for as long as they could, while world-class technology monitored their performance every step of the way. Experts looking on analyzed improvements in their personal performance and measured their vital health stats to keep them safe.

    In advance of the run, participants logged a series of runs, via the ASICS RUNKEEPER™ app integrated with Garmin™ 245 devices, to calculate their perceived level of effort and establish their optimal pace and predicted distance. In the pre-race briefing, runners were advised they had three strikes relating to the maintenance of their optimal pace and were notified if they went above or below their pace, so they could adjust. After the third strike when they had consistently dropped below their pace, the run ended with a spectacular red flag unveiling.

    THE RESULT

    On average, with the new race format challenging them and GLIDERIDE™ running shoes on their feet, the runners experienced a 24% performance increase [1] as they went further than their predicted times and distances.

    Former British middle-distance and long-distance track and road-running athlete Liz McColgan ran for over 4 hours, covering twice the distance she imagined she had run. Former Premier League and England footballer Wayne Bridge also clocked up an impressive run completing 21.2 miles, which was almost double his predicted distance.

    Professor Samuele Marcora, Sports Scientist, University of Bologna, Italy says:

    “What was interesting to see was the difference between what runners’ thought was possible versus the actual results in terms of the time and distance they could run. Mental and physical barriers can have a powerful effect on performance and this new format has really shown that we can often go further than we imagine.”

    ENERGY REVOLUTION: GLIDERIDE™

    The eagerly awaited GLIDERIDE™ shoe takes the GUIDESOLE™ technology first featured on the METARIDE™ concept shoe and places it on the feet of more runners.

    Kenichi Harano, Executive Officer and Senior General Manager at ISS, says: “Increasing the accessibility of ASICS energy saving technology was the major motivation behind the rapid development of the new shoe which takes the GUIDESOLE™ technology a further step forward. GUIDESOLE™ is scientifically proven to reduce energy loss [2] and on the new GLIDERIDE™ shoe we have also improved cushioning for additional comfort. The Eternal Run has demonstrated our energy saving technology has the potential to significantly improve performance and help runners of every level go further than they thought possible".

    Liz McColgan, Former British Olympic middle and distance runner, says: “I’ve not run for longer than 5 miles since retiring from the track to reduce my risk of injury. The GLIDERIDE shoe performed well on the salt flats and I actually thought I’d only been running for 2 hours and was amazed to find out I was the last runner to finish and had been running for over 4 hours, which is the most amount of time I’ve ever run for. It was great to put the shoe to the test and find out that my runners’ mindset of endurance is still there.”

    The GLIDERIDE™ footwear will be available for men and women from ASICS retail and online stores as well as specialist running outlets globally from 27 September 2019.
     
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