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New Altra EGO Midsole Material Creates the Holy Grail of Running Shoe Cushioning

Discussion in 'Biomechanics, Sports and Foot orthoses' started by NewsBot, Aug 4, 2016.

  1. NewsBot

    NewsBot The Admin that posts the news.

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    Press Release:
    New Altra EGO Midsole Material Creates the Holy Grail of Running Shoe Cushioning; Fast and Springy, Yet Comfortable and Soft
     
  2. NewsBot

    NewsBot The Admin that posts the news.

    Articles:
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    The Altra Escalante
     

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  3. It's amusing to me that 5-6 years ago, many running shoe companies (including Altra if I'm not mistaken) said that running shoe cushioning caused more running injuries, caused the runner to "not be able to feel the ground", and caused poor running biomechanics. Then out of the blue, along came the shoes with huge amounts of cushioning, Hoka One One, which became hugely successful and now is a major running shoe influence around the world. Now every shoe company has stopped saying cushioning is bad and the minimalist shoes fad has slowly faded into obscurity.

    Those of us (including Craig Payne and Simon Bartold) stuck to our guns and never believed the barefoot/minimalist shoe hype that was so popular at the time and received great ridicule and criticism for our belief that barefoot/minimalist shoes were not the answer to running injuries. Those on the other side of the debate (Daniel Lieberman, Blaise DuBois, Mark Cucazella, etc) are now eating crow-pie and are no longer being heard from. I wonder why?
     
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