"43% have a degree of pronation and could be risking injury without a stability shoe"

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Press Release:
ASICS UNVEILS GEL-KAYANO™ 26 AND FOOT MAPPING DATA TO DEMONSTRATE NEED FOR STABILITY SHOE
Nearly half of all runners tested by ASICS FOOT ID™ system have a degree of pronation highlighting need for additional support

The GEL-KAYANO™ 26 shoe offers pronator runners extra comfort and cushioning without compromising on 26-year heritage as the benchmark


[MAY 24-KOBE, JAPAN]– Marking the launch of the GEL-KAYANO™ 26 shoe, ASICS reveals that of approximately 90,000 [1] runners who participated in ASICS FOOT ID system, 43% have a degree of pronation and could be risking injury without a stability shoe.
Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science (ISS), said: “Every runner has different needs and understanding your pronation type is the first step to finding the right shoe. Pronation relates to the way a runner’s foot rolls inward on the impact of landing. By examining the foot striking patterns of runners, ASICS has established patterns associated with neutral, over and under pronator runners. ASICS FOOT ID™ system’s data allows us to advise runners on their shoe choice and particularly pronators who require extra protection.”
The GEL-KAYANO™ 26 shoe is the latest model in the flagship stability series which has been used by elite athletes and runners of varying levels for 26 years. Like every ASICS shoe, each iteration of the GEL-KAYANO™ series goes through an intensive testing and development cycle and is only released if the data proves it outperforms the predecessor. For the GEL-KAYANO™ 26 shoe, the improvement goal was on cushioning without any compromise to its iconic stability.

New and improved features:

1. An improved shear deformation design provides a more comfortable ride over any distance.
2. METACLUTCH™ technology improves the model’s heel holding.

Yuki Kawauchi, Japanese marathon runner and ASICS ambassador said:
"The GEL-KAYANO is the shoe I have trusted for over five years and has helped me steer clear of injuries I used to suffer as a junior athlete. Nowadays, the GEL-KAYANO series is what I use to improve my kicking power in training. Every runner has different needs, my advice is to take the time to try on and experience a range of shoes and find the ones best suited to your needs and running goals.”
The GEL-KAYANO™ 26 model will be available from ASICS retail and online stores as well as specialist running outlets from May 31st 2019 priced at 160 USD. To find out more about the product, please visit GEL-KAYANO™ 26 footwear videos and asics.com:
· GEL-KAYANO 26 : ASICS | GEL-KAYANO™ 26
· GEL-KAYANO 26 TECH : ASICS | GEL-KAYANO™ 26 TECH

 

How did they determine that they were at risk for injury?

 

They just made shit up

 

If you use STJ axis location as your criterea. Those whose axes are more medially positioned would benefit from a shoe with firmer midsole medially. 43% seems a little high. However, they don't mention those on the other side of the distribution bell curve of STJ axis location. Those with a more lateral axis could be harmed with the anti pronation shoe. Really does raise the question of what their foot ID system looks at.

 

INTRODUCING AI VISION TECHNOLOGY-ASSISTED PRONATION ASSESSMENT SERVICE AT ASICS OWNED STORES

REGIONAL: Global RELEASE DATE: 2019.06.05

ASICS announces the development of a system that assesses runner pronation type using artificial intelligence (AI) vision technology, as well as the ASICS Institute of Sport Science’s wealth of data and expertise. The system has been added as a new feature to ASICS’ proprietary running form analysis app ASICS RUNNING ANALYZER. It will be available at ASICS owned stores around the world starting early June and will first appear at ASICS HARAJUKU FLAGSHIP in Tokyo, ASICS REGENT STREET FLAGSHIP in London, and ASICS 5th AVENUE FLAGSHIP in New York City. This is the unique system in the world that assesses runner pronation type using artificial intelligence (AI) vision technology within the stores.

Pronation is part of the natural movement of the human body and refers to the way your heel rolls inward for impact distribution upon landing. Understanding your pronation type can help you find an appropriate running shoe.

The new system assesses the runner’s type of pronation simply from a tablet recording of a runner’s running gait from the knee down, which is recorded from behind. The video is automatically uploaded to the cloud and analyzed using AI, which marks the positions of the knee, ankle, and heel and calculates the degree of inward motion when the heel strikes the ground to determine the runner’s type of pronation. At ASICS owned stores, the store staff will recommend the most appropriate ASICS shoe model for the runner using the result of the analysis.

ASICS owned stores currently offer ASICS FOOT ID™ system, which analyzes foot carriage during the running motion to suggest appropriate shoe models. This new system does not require special equipment like sensors and markers, and can determine pronation type even more easily.

It can be used at smaller retail outlets where the ASICS FOOT ID™ previously was not available, as well as at non-retail venues like running events, and will contribute to a more fulfilling sports experience for customers.


〇Classification of pronation type

Overpronation - Your foot lands on outside of heel, then (heel or foot) rolls inward excessively.

Neutral pronation - Your foot lands on outside of the heel, then heel rolls inward moderately.

Underpronation - Your foot lands on outside of the heel, then heel rolls rarely (slightly).


〇Pronation Guide

https://www.asics.com/us/en-us/pronation-guide



〇About ASICS RUNNING ANALYZER

ASICS RUNNING ANALYZER app analyzes and assesses running form based on a proprietary algorithm developed by the ASICS Institute of Sport Science using data and expertise accumulated by ASICS. The app automatically generates feedback on customer form trends and offers running recommendations based on the analysis results to improve form. The app also has a feature that compares two forms when different shoe models are worn.

ASICS is considering adapting the system in the future so that it can be used not only on tablets but also smartphones for even more convenience, and also offering some of services oriented toward companies.


One of the core strategies of ASICS’ medium-term management plan ASICS Growth Plan (AGP) 2020 is enriching sports lives through the use of digital technology, and the company is focusing on improving the sense of fulfillment customers get from sports by using digital power. ASICS will continue developing cutting edge services using digital technology to offer new value to our customers’ sports experience.

 

ASICS you are drunk

 

It's one giant placebo. Customers will feel like they have the right shoe because there was artificial intelligence that says that they have the right shoe.

As the computer programmers say. Garbage in, garbage out. As the critics of bad programmers say. Good data in, garbage out.

 

Why Traditional Retail Should Be Nervous | ASICS Continues to Innovate their In-Store Service