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Advertising Restrictions

Discussion in 'Australia' started by toughspiders, Oct 30, 2012.

  1. toughspiders

    toughspiders Active Member

  2. Paul Bowles

    Paul Bowles Well-Known Member

    CLICK HERE for the guidelines in questions

    Section S133 is the section in question - there is nothing in that Ad which contravenes this on first read in my opinion.

    It quite categorically states in the Ad its a Podiatrist.

    On facebook I get Ads for certain Podiatry clinics in and around Sydney all the time. Some even purporting to be the "best Podiatry website in the Southern Hemisphere" - (obviously they have never been on Podiatry Arena).

    Advertising generally (contrary to popular myth) isn't "banned" as a health professional.

    What exactly do you have an issue with Bex? Maybe a clear and concise explanation referring to how you think they have breached AHPRAs guidelines would be helpful?

    Also if you look right below it there is an Ad for a dentist.
     
  3. toughspiders

    toughspiders Active Member

    Sorry Paul i didn't read the ad properly you're right it is a Podiatrist.

    "The use of gifts or discounts in advertising is inappropriate,
    due to the potential for such inducements to encourage
    the unnecessary use of regulated health services"

    however, when i read the document again it seems we can as long as we state terms and conditions..??


    so am i right in assuming it is discouraged but not unacceptable...

    I once offered a free cream with the initial consultation and was told i wasn't allowed to do it... this is why i posted, i was confused and maybe i've got the wrong end of the stick ;(
     
  4. Paul Bowles

    Paul Bowles Well-Known Member

    I think the issue would be if every patient was prescribed orthotics even if they didn't need them - that's the only issue I may have with this ad.

    Who told you that you couldn't offer Free cream with an initial consultation? I am assuming it was simply "moisturizer" and not corticosteroid - would be interested in who exactly told you this?
     
  5. toughspiders

    toughspiders Active Member

    Thanks Paul, just getting really confused over what we can advertise. PM'd you.
     
  6. Paul Bowles

    Paul Bowles Well-Known Member

    I got your message and responded but your inbox is full so wont let me write back. Thanks for the insight - rest assured the only people you need to take any notice of is AHPRA - the organization you referred to are a toothless tiger with no power at all.
     
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