Hewlett Packard entering the shoe fitting business

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Press Release:
HP Steps Up With 3D Technology to Revolutionize the Footwear Market
FitStation powered by HP delivers individual shoe and insole recommendations, 3D printed insoles and custom footwear
Palo Alto, Calif. – WEBWIRE – Thursday, September 7, 2017
HP Inc. today announced FitStation powered by HP, a new platform that will deliver custom-fitted and individualized footwear through innovative 3D scanning, dynamic gait analysis and manufacturing technologies. FitStation is the next step in the company’s journey to reinvent how the world designs and manufactures with commercial 3D technologies.

FitStation powered by HP is an innovative hardware and software platform that captures 3D scans of the foot, foot pressure measurements and gait analysis to create a one-of-a-kind digital profile of each foot. It is the world’s first end-to-end solution that provides individual off-the-shelf shoe and insole recommendations, 3D printed insoles and individualized custom footwear1. The system will use HP Multi Jet Fusion printing technology to manufacture a 3D printed insole.

“FitStation is a truly disruptive platform that will improves people’s lives and change the way people purchase footwear and shoe insoles,” said Louis Kim, Global Head of Immersive Computing, Personal Systems, HP Inc. “We are reinventing the footwear shopping experience, bringing a level of customization and personalization never before seen. We are stitching HP’s capabilities in 3D scanning and 3D printing to bring this Blended Reality vision to life and are working with leading partners within the footwear industry to develop this revolutionary platform.”

FitStation is producing the world’s first 3D printed insoles made using 3D scanning and dynamic gait analysis2, and Superfeet, the leader in innovative, over-the-counter insoles, is piloting the platform in select stores across the 4,000 retail locations where they have a presence. Steitz Secura, the specialist for safety shoes manufactured in Germany, will use FitStation to aid in its focus on comfort, preventative health and safety.

“For 40 years, we have set the standard for shape and fit. Until today, the technology to deliver a 3D printed insole that meets Superfeet’s exacting standards didn’t exist,” said Eric Hayes, Chief Marketing Officer at Superfeet. “Our new solution allows us to create the most individualized shape and fit on the planet.”

“This footwear innovation campaign moves us to the technological forefront of the industry,” said Steitz Secura CEO Michael Huth. “The concept of customized safety shoes is a true world innovation and will be the benchmark for the future.”

About FitStation
FitStation is reinventing the in-store retail experience for shoppers with innovative, end-to-end footwear technology that provides precise fit and individualized products, produced locally for unbelievable ease and speed. The digital foot scanning platform allows customers to create a profile, choose to receive personalized off-the-shelf insole and shoe recommendations, fully customized 3D printed insoles, or design their own pair of truly individualized custom footwear3. This unique solution analyzes each foot using a combination of 3D scanning and pressure plate technology to deliver a complete dynamic gait analysis for the individual. FitStation analyzes the data and produces details for custom shoes with polyurethane injected midsoles, that vary in density based on the customer’s needs.

With FitStation’s 3D scanning capabilities, it collects the customer’s foot length, width, and volumetric data and compares that to the available shoes to determine the most ideal fit. FitStation also provides off-the-shelf insole recommendations, for added support within shoes.

Consumers are not the only ones who will benefit. This new technology has the potential to revolutionize the footwear industry by disrupting the usual supply chain. FitStation enables local on-time manufacturing, allowing retailers to sell products they don’t have to keep in inventory. With FitStation, retailers can anticipate fewer product returns by providing customers with proper fitting shoes, based on comfort and function.

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About HP Inc.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.

© 2017 HP Inc. The information contained herein is subject to change without notice. The only warranties for HP Inc. products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP Inc. shall not be liable for technical or editorial errors or omissions contained herein.

 

Website:
https://www.fitstation.com/

 

PRESS RELEASE
3D Scanning Technology from HP to Provide NFL Players with Custom Cleat Recommendations
Jan. 29, 2018 10:05 a.m. ET
FitStation powered by HP to inform personalized footwear for players league-wide

PALO ALTO, Calif., Jan. 29, 2018 (GLOBE NEWSWIRE) -- HP Inc. and the NFL today announced the use of an innovative new footwear solution-- FitStation powered by HP--that uses 3D scanning to provide players with personalized cleat recommendations.

This dual hardware and software platform captures 3D scans of the foot, foot pressure measurements and dynamic gait analysis to create uniquely individual digital profiles, and uses proprietary algorithms to match the digital profile of a player with previously scanned 3D images of Nike, Adidas and Under Armour football cleats. All 32 NFL teams have adopted HP's technology, and it will be fully operational in every team equipment room by the start of next season.

"We are proud to have HP onboard as an official sponsor and have the ability for the League and each of its 32 clubs to tap into their innovative 3D scanning technology," said Renie Anderson, Senior Vice President of Sponsorship and Partnership Management for the NFL. "The NFL's number one priority is continuing to enhance player safety and performance and by utilizing HP's technology to give our players personalized cleat recommendations we're able to continue that mission."

As part of the NFL's ongoing commitment to enhance player health and safety, the league's Musculoskeletal Committee, which analyzes injury data and trends and studies injury mechanisms and prevention, selected HP's FitStation platform for its ability to produce uniquely individualized data to inform shoe selection that best matches the anatomy.

"A shoe is not just about performance, it is an important piece of protective equipment. In the NFL, lower limb injuries are responsible for a significant amount of player time lost. A better-designed shoe can be a protective mechanism against injuries such as turf toe, Lisfranc fractures, and high ankle sprains," said Dr. Richard Kent, a professor of Mechanical & Aerospace Engineering, Biomedical Engineering, and Emergency Medicine at the University of Virginia and a member of the NFL Musculoskeletal Committee.

FitStation captures up to 500 precise measurements per second. The high-quality 3D scanner contains nine cameras to automate length, width and arch-height calculation for a custom fit.


"FitStation is a truly disruptive platform that supports the high safety standards of the NFL and can help personalize players' cleats," said Louis Kim, global head of Immersive Computing, Personal Systems, HP Inc. "We see tremendous opportunities for FitStation to help athletes in the NFL and other sports perform at their best. It's the latest example of how HP technology is fueling the future of computing."

About FitStation Powered by HP
FitStation is reinventing the in-store retail experience for shoppers with innovative, end-to-end footwear technology that provides precise fit and individualized products. The digital foot scanning platform allows customers to create a profile and receive personalized off-the-shelf shoe recommendations(1) . With FitStation's 3D scanning capabilities, it collects the customer's foot length, width, and volumetric data and compares that to the available shoes to determine the most ideal fit.

About HP Inc.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.