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Shape ups.

Discussion in 'Biomechanics, Sports and Foot orthoses' started by Robertisaacs, Oct 12, 2009.

  1. Robertisaacs

    Robertisaacs MVP


    Members do not see these Ads. Sign Up.
    Nothing at all like MBTs. Honest.

    http://www.shape-ups.co.uk/?gclid=CNuq7OXht50CFYIA4wodlnSohQ

    I'm so impressed with this as a marketing concept. They tell you it will be awkward to walk. They tell you you'll get muscle aching. They tell you you'll be destabilized... then they manage to sell all that as a GOOD THING!!!!:eek::dizzy:

    Has anyone tried selling ankle weights on this basis? They increase muscle demand as well!

    Gotta love it.
     
    Robertisaacs, Oct 12, 2009
    #1
  2. KBruce

    KBruce Member

    I saw them advertised at a tube stop the other day, had to take a double take as I thought they were MBT's, same look, similar marketing claims. If there are any patents on MBT's sure these must be close to infinging them.
    Kevin
     
    KBruce, Oct 13, 2009
    #2
  3. Griff

    Griff Moderator

    I don't know what you fellas are on about - can't see the similarity myself....
     

    Attached Files:

    Griff, Oct 13, 2009
    #3
  4. KBruce

    KBruce Member

    Uncanny!
     
    KBruce, Oct 13, 2009
    #4
  5. CraigT

    CraigT Well-Known Member

    I saw these when I was in the States for PFOLA- pretty audacious, but I guess that is business.
    They are a LOT cheaper than the MBT's...
     
    CraigT, Oct 14, 2009
    #5
  6. Robertisaacs

    Robertisaacs MVP

    Hard to see how they could not! As kbruce says, uncanny!

    regards
     
    Robertisaacs, Oct 14, 2009
    #6
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