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Wiivv mass customized footwear for running?

Discussion in 'Biomechanics, Sports and Foot orthoses' started by Craig Payne, Mar 17, 2017.

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  1. Craig Payne

    Craig Payne Moderator

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    I have this book :Mass Customization and Footwear: Myth, Salvation or Reality? sitting on my book case since 2007 ... been starting to think it was a myth ... but then technology has changed more than a bit since then...

    In my alerts just now was this from WIIVV:
    Looks like it going to start with a Kickstarter project.
    In the promo's material there is a "You are a runner ...." etc ... So looks as this might be for running shoes as well as others?

    In Feb, Wiivv raised another $4million in venture capital funding which the used to purchase the company eSoles and said:
    I found it hard to get excited about Wiivv's and SOLS (failed) effort to bring 3d printed insoles direct to the consumer, but this mass customization of footwear is something I think we can get excited about.

    The Kickstarter project launces Thursday, March 23, 2017.

    Link to the WIIVV sneak peak

    Lets watch this space...
     
    Last edited by a moderator: Mar 17, 2017
    Craig Payne, Mar 17, 2017
    #1
  2. Admin2

    Admin2 Administrator Staff Member

    Admin2, Mar 17, 2017
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