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Article from Competitor.com

 

yet another start up making extravagant claims.
"be a better runner and you won't get broken" if you wear this shoe.. I don't think so..

 

I wonder how well the shoe will perform if the gap between the mid sole and the out sole fills with debris, mud and stones

 

The only comment that i have picked up on from the only person I know who has tried the shoe was that this was not a problem.

 

French spin on it (use Google Translate):
AMPLA FLY, LA NUOVA STRANA CREATURA

 

Interesting... certainly worth a try. I'm thinking how durable that 'spring' ("spring-like flange") will be? ... is there an optimal weight range? ... will it help take 4 min. off my marathon time :eek: ?

Are they available for :santa: delivery this Christmas?

 

reminds me of this running spike from circa 1990, were odd top wear the 1st few times.

of course not the carbon fibre spring but the image itself

 

Here is article from latest Running Insight:

 

This "new innovative running shoe from Ampla" looks like another gimmick running shoe that will claim all sorts of health benefits and performance enhancements for runners but which, within a year's time, will be seen to have failed miserably at producing the health benefits and performance enhancements that the company had initially claimed for its shoe. I predict a very short lifespan for this shoe.

 

I have been monitoring a lot of the online comments on these ... interestingly a lot of the comments being made are similar to the types of comments that were made about the Newton's and their lugs when they were first released ...

 

I have seen this shoe at the Running Event in Austin yesterday. It has a completely rigid carbon fibre plate which renders the shoe totally immovable from midfoot forward. It then has what could best be described as an EVA "flap", which can be easily deformed to the level of the carbon fibre plate with a minute amount of pressure.. it seems very unlikely indeed that this could store any usable amount of elastic energy and return it in a meaningful manner. I therefore must conclude that the product is indeed a gimmick and is very unlikely to achieve the stated goals of the manufacturer..

 

That did not last long:

http://www.sportsonesource.com/news/article_home.asp?section=8&id=58161&Prod=3

 

Who Killed the Ampla Fly, the World's Most Innovative Running Shoe?

 

Who killed the Ampla Fly? The creators of the Ampla Fly killed the shoe that's who! They killed the shoe by assuming that their "spring-loaded forefoot" design was something new and revolutionary. They killed the shoe by being surprised that their shoe didn't take off like they expected. Outside Magazine, in this article, has it all wrong.

Why has Hoka One One done so well? Hoka One One did extremely well because their creators did their homework, made a great shoe with a truly revolutionary design, and didn't advertise their shoe as being revolutionary. Rather, Hoka One One let runners tout their shoes for them, grew from small to large, then sold out to a larger shoe company (Decker) that also realized the true potential of this truly revolutionary shoe. Hoka One One is probably the most revolutionary shoe I have seen come out of the running shoe industry in my last four decades of following the running shoe industry.

The creators of Ampla Fly are just another example of a group of individuals who simply don't get it. When will people like the Ampla Fly creators ever learn? Shoes with spring-loaded soles have been around for over a century. Do your homework, shoe innovators!!

 

They back in business:
http://amplasport.com/
https://www.facebook.com/AMPLAsport-608146825964067/

 

The Amply Fly—The World’s Most Innovative Running Shoe—Is Back on Track

 

Shoe review: Men's Ampla Fly

 

AMPLA Fly: New shoe puts a spring in your step

 

Interesting, I was wondering about "rule 143" whilst reading the article. If they do decide to put a stiffer/stronger carbon fibre spring (which would then violate "rule 143") for a sub-two-hour marathon attempt, it wouldn't be legal anyway (but no doubt a news maker & good publicity). I would take it the shoes are a fair bit heavier than the average racing flat... hence the issue of mechanical advantage over economy (weight).

 

Ampla Fly Carbon Fiber Running Shoes Review

 

Learning to fly with the AMPLA FLY