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  1. Cameron Well-Known Member


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    Reebok and Kraft's Kool-Aid ® brand have collaborated to develop a sweet-smelling set of kicks. Just in time for St Valentine’s Day, no need to be embarrassed about foul foot odor with three flavoured shoes available. Grape, Strawberry and Cherry will launch (in the US) on the first of February with the citrus range of Lemonade, Lemon-Lime and Orange to follow in April. The new footgear comes with coordinating accessories of hoodies, T-shirts and hats, which is just the thing for any sweet smelling Casanova. What is the secret of this olefactory advance in performance footwear, I hear you bay? Well Reebok and Kraft’s Kool-Aid have added a scent-infused sockliner which wafts for the lifetime of the insock. The Smell and Taste Treatment and Research Foundation near Chicago, undertook a study to measure blood flow in response to certain smells they discovered the most arousing odors (for either sex) were neither perfumes nor colognes. Women responded well to “licorice, cucumbers and banana nut bread”; and the men to “lavender, pumpkin pie and doughnuts.” Apparently colognes and perfumes by themselves do nothing, but under certain situations can trigger conditioned responses. Humans appear to learn which smells turn them on as opposed to having a natural affinity to certain smells. This may fly in the face of perfumeriers who for centuries have produced fragrances built around a "note," a single scent that will stand out and linger, even when surrounded by a dozen other familiar smells. The vomeronasal organ (VNO) or Jacobson's organ which is found in the vomer bone, between the nose and the mouth, functions by detecting distinct chemical compounds including pheromones. The senistive organ can pick up sentless vapour from human sweat and recent studies support gay men and heterosexual women respond to a chemical in the male hormone testosterone which is excreted in male sweat. Swedish researchers have previously showed the hypothalamus (which is involved in sexual behaviour), becomes activated when men smell the estrogen derivative Estrogen sulfotransferase (EST) and women smell AND (the testosterone compound), but not vice versa. The scientists discovered that the testosterone compound activated the hypothalamus in homosexual men and heterosexual women, but not heterosexual men. Conversely, the estrogen compound activated the hypothalamus only in heterosexual men. When the study subjects sniffed scents such as cedar or lavender, all of their brains reacted only in the region that handles smells and not sexual behavior. These results show that the human brain reacts differently to potential pheromones compared with common odors. Pheromones are naturally occurring chemicals that send out subconscious scent signals to the opposite sex that trigger very powerful romantic responses. Bio-technologists have been looking at ways to permanently infuse textiles and materials with scents. Pleasant smelling linen is an obvious application, as would be intimate attire but the researchers are also looking at neutralising foul smelling sportsgear, and the Reebok-Kool Collection of ‘smello shoes’ represents a biotechnological breakthrough. So who knows what the future holds citrus sented orthoses perhaps?

    I bet lemon is more effective than grapefruit when it comes to plantar fasciiitis ?;);)

    toeslayer
     
  2. W J Liggins Well-Known Member

    Surely the advertising dept. is at fault here - Smello gives all the wrong connotations. How about pong-go or even pong-no?

    Syd, can you pm me on w.liggins@virgin.net? I have a message not appropriate for this site.

    all the best

    Bill
     
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