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Forbes are reporting:The Diabetes-Industrial Complex
While it would be easy to pontificate on how this growing patient population can be seen as both good and bad, there is actually a bigger problem on the horizon, a problem that's hidden but becoming larger each day.
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Today, you can't swing a dead cat without hearing the term "pre-diabetes"--and not just from companies in the drug business. Researchers and physicians have embraced this new condition as well. Physicians are now diagnosing patients with "pre-diabetes" and prescribing medications to prevent the patient from developing full-blown diabetes. As well intentioned as these efforts are, this fascination with "pre-diabetes" has created an even bigger problem. Diabetic Investor calls this problem the "I don't have what you have" syndrome.
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From a business perspective, one has to wonder how companies like Novo Nordisk, Amylin Pharmaceuticals, Eli Lilly and Johnson & Johnson will respond to this infatuation with "pre-diabetes."
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