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Hi all

Anyone have any ideas for some editorial space in the local paper. Each month the paper does a health and lifestyle page and offers roughly 200 words to any of their health related advertisers.
In the past I've done features on biomechanics, needling technique for verrucas etc

If anyone has any samples of editorials they've done or any ideas for topics it would be much appreciated.

Thanks Lee

 

Hi Lee,

Advertorial rarely works. It may bring in the odd patient, but it won't contribute to you or your practice long-term.

Concentrate on building your core practice. Find a niche. Do a higher degree, and/or surgical training. Those are my ideas - I don't have any advertorial samples, sorry.