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paediatric "running shoes" or "fashion accessories"?

I have become increasingly exasperated over the years by the number of children who are referred to my clinic with "in-toe gait" and who subsequently arrive sporting a pair of tiny designer running shoes.Examination of the majority of these mini fashion statements reveals a sole construction that affords little flexibility.Consequently any structural anomoly present can only be exacerbated.
Sportswear manufacturers are always quick to advertise "pronation control" "air-cushioned heel" etc.................. Why dont they promote sagital plane blockage as a new feature of their "Paediatric designer" range?

I would appreciate if anyone knows of any approaches that have been made to the leading sportswear manufactures regarding the ethical and moral responsibility that they have.
In a world that has become all too "brand" conscious, parents who wear a particular well establish brand are only too willing to purchase mini versions of their own footgear in the belief they are doing the best for their children.

 

Given that the shoes are made in "3rd world" countries where the workers get paid minsicule amount (we all know the story), I doubt the companies have any understanding of having moral obligations.