IRVINE, Calif., Jan. 28, 2016 /PRNewswire/ -- ASICS Corporation today unveiled a complete new collection of running footwear and apparel, fuzeX™. Designed to meet the needs of a new generation of runners looking for versatility and design, fuzeX™ provides the optimum balance of performance and style. Featuring fuzeGEL™, a new proprietary lightweight midsole, fuzeX™ footwear combines lightness and protection with a sleek three-dimensional curved design. Available for men and women in a range of vibrant colors, fuzeX™ will be available at ASICS online stores and selected running outlets worldwide beginning in February 2016.
For images of fuzeX, visit here.
Introducing New fuzeGEL™ Technology for Lightweight and Protection
fuzeX™ footwear introduces fuzeGEL™ technology—a unique composition of regular midsole material and GEL to promote a smooth and comfortable gait by absorbing shock upon impact and propelling runners forward on repulsion. In addition to the full length fuzeGEL™, fuzeX™ shoes feature an 8mm heel drop and molded engineered mesh upper to give runners support whilst retaining overall lightweight.
Designed for Active Style
The minimalist design of fuzeX™ footwear features three-dimensional curves along the entire upper to reflect energy radiating smoothly as the heel hits the ground. With a range of color variations, runners can enjoy wearing fuzeX™ not just when running or training but also in day-to-day wear.
fuzeX™ also includes a range of coordinating, lightweight apparel for men and women, similarly designed for protection and versatility; highlights include the new fuzeX™ Mesh Mix™ tank designed for recovery runs, the fuzeX™ Long Sleeve top with a stylish open back, the fuzeX™ Split Short with enhanced freedom of movement, and the fuzeX™ 4" knit Short for everything from warm-ups to faster tempo runs.
Inspiration for a New Generation
As running's popularity continues to thrive globally, fuzeX's™ unique combination of performance and style is ideally suited to the needs of a youthful and dynamic demographic. Representing 24% of the running market in Europe, a core generation of runners aged 14-25 are highly active and incorporate running into their lifestyle as part a wide range of sports activities; traditional and themed running events, gym work-outs and in training for other sports.
ASICS Global Footwear Product & Merchandising Division Senior General Manager Gerard Klein commented on ASICS aspirations for the new fuzeX™ collection. "We recognize that runners today are looking for versatility, comfort and design in their footwear and apparel. By bringing together cutting-edge technology with minimalist design, ASICS hopes that fuzeX™ will make running even more accessible and enjoyable."
The new collection will be released in the U.S. on February 1, 2016; for more information, visit
http://www.asicsamerica.com/fuzex.
Product Video:
https://www.youtube.com/watch?v=mwYXAFYfN7w
fuzeX™ "Where Will It Take You" Photo Contest
From February 1-15, consumers will be encouraged through social media to head to an ASICS retail location to try on a pair of fuzeX™ shoes, upload a "shoefie" to Instagram or Twitter, and complete the caption "fuzeX™ shoes will take me____" paired with the #fuzeXplore hashtag for a chance to win a pair of fuzeX™ shoes – and a grand prize trip to anywhere in the world you want to run. Contest winners will be announced on February 22.
For more information, visit:
http://www.asicsamerica.com/fuzex-contest.
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