Trends in running shoes

Craig Payne · Jul 26, 2016

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the latest issue of Footwear Insights has a review of this. here are some snippets:

many
of these technologies incorporate ride and
fit characteristics to help guide the gait
through an ideal path.
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As for Minimal or Maximal, I believe there
is a place for most categories if they are
used properly. I see the pendulum swinging
back toward the middle with the exception
of drop, where I see consumers asking for
lower than traditional ratios, say eight
millimeters or so
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Probably the latest we are seeing in terms
of thinking are guiderails in shoes, from
brands like Brooks and Nike.
Click to expand...

we continue to see advancements in the
responsiveness of midsole compounds such as Fresh Foam (from New Balance), Everun
(from Saucony), Boost (from Adidas) and
Lunarlon (from Nike)
Click to expand...

Have you noticed how the three most successful
new players (Hoka, Skechers and
Altra) are all evolving towards each other?
Skechers and Altra looking more like Hoka,
and Hokas are starting to look like more
traditional shoes.
Click to expand...

http://c919297.r97.cf2.rackcdn.com/btplbo3ubm61oochpcliabvf803llw-optimized-pub.pdf

Craig Payne Moderator

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