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I just blogged about this.

Here is the ranking of all the running shoes brands based on the estimated volume of Google searches each month for the brand:

Nike running shoes 110000
Asics running shoes 49500
Brooks running shoes 27100
Adidas running shoes 27100
Mizuno running shoes 22200
Newton running shoes 22200
New Balance running shoes 14800
Puma running shoes 8100
Reebok running shoes 8100
Saucony running shoes 4400
Under Armour running shoes 3600
Salomon running shoes 2900
Skechers running shoes 2900
Merrell running shoes 2400
Altra running shoes 2400
On running shoes 2400
Pearl Izumi running shoes 1600
Fila running shoes 1600
Zoot running shoes 1000
Scott running shoes 1000
Avia running shoes 880
North Face running shoes 590
Converse running shoes 590
Ecco running shoes 480
Ryka running shoes 390
Diadora running shoes 390
Karhu running shoes 320
Spira running shoes 320
Icebug running shoes 260
Lotto running shoes 260
Skora running shoes 260
Li Ning running shoes 260
Etonic running shoes 210
Montrail running shoes 210
La Sportiva running shoes 210
Hi Tec running shoes 170
Patagonia running shoes 170
Onitsuka Tiger running shoes 170
Hoka One One running shoes 140
Power running shoes 140
Vibram Five Fingers running shoes 110
Somnio running shoes 110
Vasque running shoes 90
Vivobarefoot running shoes 90
Warrior running shoes 90
Kalenji running shoes 90
Scarpa running shoes 70
Inov-8 running shoes 70
Tecnica running shoes 70
Spalding running shoes 70
Joma running shoes 70
Aetrex running shoes 50
Xero running shoes 50
League running shoes 50
Helly Hansen running shoes 40
KangaROOS running shoes 40
Sole Gliders running shoes 30
Zem running shoes 30
Loco running shoes 30
Salming running shoes 20
361 Degrees running shoes 20
APL running shoes 20
GoLite running shoes 10
Airia running shoes 10
Luna running shoes 10
Feelmax running shoes 10
B2R running shoes 10
Vitruvian running shoes 10
Hersey running shoes 10
Soft Star running shoes 10
Boombah running shoes
Crosskix running shoes
Smaat running shoes
Prospecs running shoes
Brandblack running shoes
Sockwa running shoes
Sole Runner running shoes
Springboost running shoes
TESH Sports running shoes
Be Real running shoes
Freet running shoes
Topoathletic running shoes
Brütting running shoes
Turntex running shoes
Lems running shoes
Laser running shoes
Jinga running shoes
Forus running shoes

 

I wonder how the ranking follows the amount of cash spent on advertising and on press coverage !

 

Of course it does. The list above reflects search volume in Google and not sales.

One thing I did notice above is just how many people are searching for the Vitruvian and Loco running shoes - they have not existed for a number of years now!

Also Hoka and Vibrams pretty close (did a comparison on these two on the blog!)

 

I just updated this with the 2014 data:
http://www.runresearchjunkie.com/popularity-of-running-shoe-brands-based-on-google-search-volume-2/