Surviving the economic downturn

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The latest issue of Chiropractic Economics has two article with practical tip, many of which are relevant to podiatry practice:

What do DCs do now?

Survival Tips for "What Do DCs Do Now?"

 

A perception I am receiving from patients(and I am guilty of doing it myself!) is that we are getting hammered as a society about all our evil health practices and we are doomed if we dont achieve the goals of trim, fit , good BMI, good BGL , non smoke/no drink etc. Many are beginning to switch off as they contemplate the awfullness of global warming, tides rising on their properties, working longer unpaid hours and having their pension age raised despite their aging bodies...the nett result - "eat,drink and be merry - for tomorrow you die!". Our challenge is to sell a good message as to why they should care. Back from death's door step does not always generate a desire to change one's ways.
It would appear that the chiropractors are also facing this challenge to their "life time care" philosophy.

Robyn Hood