Bowen Therapy

admin · Feb 19, 2012

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This blog post caught my eye: Bowen Therapy and the Advertising Standards Authority

Perhaps inevitably, people who make their living from selling Bowen Therapy don’t seem to be influenced by the actual evidence
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The major Bowenist organizations in the UK are no less grandiose in the claims. For example, the European College of Bowen Studies (ECBS) state that,

”In short, almost everything can respond well to Bowen treatment”.

As we have seen, the actual evidence suggests the complete opposite.
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The combination of grand claims, lack of decent evidence and mentions of serious conditions moved me to make a few complaints to the UK’s Advertising Standards Authority (ASA).
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The ASA explained their current position to me as:

“… we are not aware of any evidence which shows that Bowen is efficacious in the treatment of any specific condition. With that in mind we are now advising Bowen practitioners with whom we are in dialogue, including totallybowen.co.uk, to remove any claims which relate to specific conditions. This may take some time and CAP may well have to conduct sector-wide compliance.”
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The disclaimer at the end was cool:

This is not medical advice. If you need that see a properly qualified and registered doctor and not a Bowen Therapist, obviously.
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Admin2 · Feb 19, 2012

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