Bringing heel pain product to market

admin · Nov 29, 2004

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This just appeared in BusinessWeek Online about a marketing plan for a heel pain product:

Bringing the Market to Heel
The potential customer base for this foot-care product is huge. What this entrepreneur needs are some low-cost ways to reach it

Q: Our company has just launched a new medical product targeted at consumers with heel pain. We need to get the attention of a mass audience -- as many as 8 million Americans could use this product -- but we have only a limited budget. We have tried PR, conducted a proprietary survey, done search-engine listings, yet we have not been able to reach a wide enough audience
Click to expand...

Answer to this entrepreneur's question about their heel pain product
(there is no information on the heel pain product, just advice on a marketing plan)

admin Administrator Staff Member

Bringing high heels to primary school. Shame...Clarks...Shame

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