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Press Release:
Brooks Levitate with DNA AMP Delivers Infinite Energy
New DNA AMP Midsole Technology Provides the Most Energy Return of Leading Performance Running
September 20, 2017 12:01 AM Eastern Daylight Time
SEATTLE--(BUSINESS WIRE)--Based on seven years of Run Signature research, Brooks Running is launching the all new Levitate with DNA AMP—a shoe engineered to provide the most energy return of leading performance running shoes. The springy and responsive Brooks Levitate is available for pre-order beginning today at http://www.brooksrunning.com/en_us/brooks-levitate-running-shoes.html and will be available worldwide Sept. 30.

“We’re pushing the limits of energy return with the new Brooks Levitate and are excited to unveil a shoe that has been engineered from the ground up to provide runners with an infinitely energetic experience,” said Carson Caprara, director of global product line management, Brooks Running. “The Brooks Levitate features our revolutionary new DNA AMP midsole technology that releases energy straight back to the runner, making the experience so fun they might feel like running forever.”

The Brooks Levitate is the first shoe to feature the company’s exclusive DNA AMP midsole. Created in partnership with BASF, DNA AMP is a brand new polyurethane (PU)-based cushioning system strategically engineered to provide unparalleled energy return. The foundation of DNA AMP is a PU foam that naturally expands, returning energy as force is applied. To deliver an amplified experience, Brooks encased the foam in a thermoplastic polyurethane (TPU) skin that resists horizontal expansion to deliver energy directly back to the runner. The result is an engineered compound that provides exceptional energy return as well as an eye-catching chrome-like finish that feels as great underfoot as it looks.

To add to the energizing experience of the shoe, the Brooks Levitate features an integrated Fit Knit upper that comfortably accommodates a runner’s foot as it moves and expands. Brooks Fit Knit utilizes a circular knit process to create a precisely engineered upper that provides breathability where desired and structure where needed. A flexible, arrow-point pattern on the outsole of the shoe helps runners move quickly from heel to toe, without losing energy.

The Brooks Levitate with DNA AMP will be available for $150 in two colors for women and two colors for men. Additional details about the shoe can be found HERE.

About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).

 

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This was first announced back in March in a webinar. I reported on it then and then at Brooks request, took the comments down. I did a recent search for the shoe and there was not a single mention of it anywhere! Brooks had done a good job of scrubbing the web of all info. No idea why. Now they "launching" it "again" with the above press release.

 

From Competitor.com:
The New Brooks Levitate Promises To Give Runners More Energy

 

Brooks Running Levitate Tech Details & First Run Impressions Review: Stable, Consistent, Dynamic Ambulation

 

IS BROOKS’ DNA AMP FOAM GOING TO DETHRONE ADIDAS’ BOOST?

 

BASF Polyurethane Used in New Brooks Levitate Running Shoes

 

Can this new running shoe make novice runners faster?

 

Preview: Brooks Levitate

 

Interesting comments in latest Running Insight. Brooks appear to be targeting the "everyday" runner with their energy return shoe vs Nike (VaporFly) and Adidas (Sub2) targeting the more serious runner.

 

Testing the new Brooks Levitate: Can this high-tech shoe actually make me happy to run?

 

BROOKS LEVITATE PERFORMANCE REVIEW

 

Wow - all this energy return - looking forward to see if it improves RSI performance

 

Aloha,
From The Biomechanics of Sports Shoes by Dr. Benno Nigg
Chapter 7.4.1 on Work and Energy

The 4 energy return cavats
-Energy returned must be substantial enough to make a difference
-Energy must be returned at the right time of gait
-Energy must be returned at the right frequency
-Energy must be returned at the right location

So somehow the new Brooks Polyurethane encased in TPU plastic shoe has found the ability to comply to all these conditions??

Please let their gait scientists tell us exactly how this is accomplished.

Lessening energy loss is not increasing energy return.

Mahalo,
Steve


Co-Principle Investigator SBIR A11-109 “Advanced Composite Insoles for the Reduction of Stress Fractures.” US Department of Defense and Army Medical Research and Materials Command

 

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