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More on this here:
http://footwearnews.com/2016/focus/...-liquid-shoe-factory-3d-drawing-watch-270062/

 

“Footwear manufacturing hasn’t dramatically changed over the last 30 years,” said Bill McInnis, head of Future at Reebok. “Every shoe, from every brand is created using molds — an expensive, time-consuming process".

Good to hear companies are moving with the times and using available technology to reduce costs associated with manufacture...

The shoes are available at both Reebok.com and FinishLine.com for $190.

Oh rrrrright

 

At this point l dont think they have saved too much.
Not every shoe, from every brand is made using molds
Sole molds have never been so cheap as they are now.
But very cool to watch, great marketing.