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I'm interested in the specialisation within private podiatry clinics within Australia and the rest of the world.

As everyone here knows, medicine and healthcare becomes more and more specialised as
1. Knowledge gets deeper, and
2. The marketplace becomes more competitive.

I've outlines some of the benefits to becoming more specialised in you practice here.

I see some evidence of specialisation happening over the last few years within podiatry (here and here), however the level of specialisation seems to be less that physios or dentists, for example.

Are podiatrists already specialised enough?

 

Hi Kable,

Welcome.

One point is we as registered / regulated health professionals cannot use the word(s) specialise nor specialist without being in breath of AHPRA's wisdom of law.
It has been reserved for the exclusive use of the medical specialist (surgeon, etc)

Yes, seriously... :morning:

 

Hi Paul! Thanks for you reply!

Yep, as a podiatrist myself, I'm aware of the Advertising Guidelines.

What I'm interested in is not necessarily referring to yourself (or your business) as a "specialist", but actually offering a service that is targeted towards a specific group of people.

For example focusing your clinic as:
-"Childrens' Walking Development Melbourne Western Suburbs"
-"Long distance running injuries in Sydney
-"Brisbane Bunion Clinic"

 

gottcha, and the demand for defined marketing is clear.

But with the significant mistakes shown in one of the examples (in Sydney), prevention is better than cure when having to redesign websites :)

Pods in Aus should no longer be viewed as jacks of all trade, as the quality of care decreases.

Recent Caps in the Gov. education rebates wll help see to that...:bash:

cheers,

 

Yes, indeed. the recent educational cap will definitely help see to that....

 

I have been around this trap many times in the past in different places.

I see a big difference between being a 'specialist' in something vs have a 'special interest' in something.

To me a 'specialist' is someone that is recognized as having an extended scope and expertise in an area by a licensing authority (eg in Australia, that would be a podiatric surgeon regconised by the Board). A 'specialist' is someone who does something fundamental different in their day-to-day practice that a 'general' podiatrist does not do (ie in this eg, its surgery).

There are a number of areas of special interest in podiatry (eg pediatrics), but there is nothing that someone with a special interest in pediatrics can do, that the general podiatrists can not do. they may do it more often and they may do it better; but there is nothing stopping the generalist do what they can do (unlike the surgical eg).

Can you see the difference between the two?

 

Sure, I understand!

Like we were discussing earlier in this thread:

Maybe a better title for this thread could be "Specific Focus within You Practice".

Do people here have a 'special interest' within their private practice?

To what degree?
-Some (enjoy seeing patients in this group)
-Mod (see as many of these patients as possible)
-Exclusive (only see this kind of patient)

And how you to communicate that 'special interest' to the people who would benefit form it?