Is this Asics answer to the Adidas, 'Greatest running shoe ever'?
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Nothing in English yet, so you need google translate:
http://www.asics.com/jp/ja-jp/metarun (Japanese)
http://corrida4fun.com.br/2015/10/29/asics-metarun-o-melhor-tenis-de-performance-de-todos-os-tempos/ (Brazil)
Teaser from Asics:
Cryptic image from Asics press office:
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Last edited by a moderator: Sep 22, 2016 -
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Apparently the claims re weight reduction are valid.
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I listened without watching the video.. same 'ol metallic tecky noises as everyone else.. sigh!
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Finally something in English. This from the Asics Ireland site:
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Who's excited? Only 2 hours until reveal! (at least that is what the countdown clock is showing!).
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Well that was a bit of fizzer; the countdown clock hit zero and we got zilch
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Nothing groundbreaking..Light new PU cake mix, kayano fit with DS trainer weight.. that is it by all accounts
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ps.. clock has run down again and still nothing!
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This clock on the USA site is still showing 6 minutes to go:
http://www.asicsamerica.com/metarun
...I can barely contain the excitement!! :pigs: -
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Here it is:
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and more:
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and yet more...
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I will let others comment!
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Been monitoring social media comments; the Italians are on to it:
http://www.runlovers.it/2015/asics-metarun-fino-alla-fine-della-tua-corsa/ (use Google translate).
Interesting comment via Google translate:
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Weight is 310 grams
Kayano is the same (10.9oz)
Am I missing something? -
From compeotor.com:
ASICS Introduces Luxurious (and Limited) MetaRun Shoe -
As long as it's comfy I guess?
Have they put a price tag on the Metarun yet?
Nitta -
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AUD300
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Press Release:
MetaRun: The Best Long Distance Running Shoe In ASICS History
ASICS unveils future of footwear technology with its best ever long-distance running shoe
Packed with four patents and five new technologies
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Try 20 grams lighter than a Kayano - hardly DS Trainer weight , but weight is not really the only thing we should base a shoe on - and a price of $AU320
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Asics have released the names of retailers who will have the shoe at launch:
http://www.asicsamerica.com/metarun (scroll down to have way down pg) ... none in Australia yet announcedLast edited by a moderator: Nov 29, 2015 -
I see the shoe is going to be pulled from sales on 1 January 2016. Retailers have been instructed to return all unsold inventory on that date!
Seems odd that they would spend all the $ on R&D and create the social media buzz to launch the product only for it to be on sale for a little over 4 weeks ?????? -
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I would have thought that a lot of runners would not buy a new shoe if they knew that if they liked it they could no buy it again as its off the market.
My speculations:
1) Its a concept shoe (like a concept car that the car makers release in very limited numbers), but we could see the technologies developed for this shoe rolled out in other Asics models over time?
2) Asics have tried to position themselves as the most eminent 'technical' and innovative running shoe maker; they have probably lost a bit of that edge or image recently, so this strategy is part of a positioning play to re-establish that dominance?
3) They trying to create some sort of 'aura' around the shoe to being unique and limited edition, so that runners who buy it feel "special"
4) They trying to do something like what happens with the limited edition sneakers culture that are made in collaboration with music stars and athletes ... however, I can not see any sneakers heads camped out overnight outside stores to buy this shoe. -
Or maybe the shoe fell apart after 100 miles...??!!
I don't think this type of behavior by a major shoe manufacturer helps their image at all. In fact, I think it makes them look ridiculous! -
#losttheplot?
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Craig in reference
4) They trying to do something like what happens with the limited edition sneakers culture that are made in collaboration with music stars and athletes ... however, I can not see any sneakers heads camped out overnight outside stores to buy this shoe.you need to see this guy then....
maybe this is their pitch ;)
https://www.ted.com/talks/josh_luber_the_secret_sneaker_market_and_why_it_matters -
http://www.audionerve.de/project/asics-metarun -
for any fan boys, its now for sale on the asics site:
http://www.asicsamerica.com/Footwear/Metarun/cat/metearun -
I see ASICs are taking a bit of ridicule over the "doctor approved" label from the APMA
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More on its development:
and a review
Last edited by a moderator: Sep 22, 2016 -
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More videos on five components of the the "technology" in the Metarun. More marketing than substance.
Last edited by a moderator: Sep 22, 2016
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