The CIGNA Falmouth Road Race began in 1972, and has become one of the elite events in distance running attracting annually many of the best athletes in the world. A running team in Massachusetts, will compete in the 35th CIGA Group Insurance Falmouth Road Race (August 12th) wearing red shoelaces. The significance is to draw attention to childhood obesity and how best to overcome the problem. The red laces are a signature element of the Saucony Run for Good(SM)Foundation. Saucony, Inc., a subsidiary of The Stride Rite Corporation , is a leading global supplier of performance athletic footwear and apparel. Saucony, Inc established the Foundation to financially support non-profit organizations that offer fitness and running programs for children. Childhood obesity has become a growing concern with serious, long-term effects on health and disability. Seventeen percent of children ages two to 19 are overweight, according to the Centers for Disease Control and Prevention (CDC) and retrosective studies have shown eighty percent of children who were overweight at ages 10 to 15 years were obese adults at age 25 years. CIGNA have asked their employees to support the initiative by wearing red laces. The proceeds of "If You Can't Race, Lace" campaign sale of red laces will benefit the Run for Good(SM) Foundation. Saucony, Inc.
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Good idea for a promotion
toeslayer
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