Anyone know of any promotional freebies UK

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Afternoon All

I am considering promoting my new practice in the foyer of our local Tescos - offering free footcare advice. I intend to provide a selection of advice leaflets but also thought about possibly giving out some free samples. Does anyone know of any companies that I could approach? Obviously I'll look into it myself but just wondered if anyone had any good suggestions.
Cheers
Sammi

 

Hi Sammi,

While I am certain there are many who will disagree. My thoughts are that if you are promoting your practice do just that. Sell yourself not products. Leaflets & free advice are a good idea just a little unsure that I personally like the idea of freebies unless retail products are intended to be a big part of your new practice.

Only my thoughts.

Good luck & kind regards,

Mandy.

 

Thanks for your reply and good luck message.Ofcourse I intend to remain professional , all I aim to do is increase my profile in the town. I'm only thinking of a little extra something to encourage people to take a look at my stand and not really thinking of it from a selling point of view - my experience is that people love getting something for nothing!

 

HI,

Largely, I would agree with Mandy.

That being said, giving something away will draw people to you if you are marketing.

If you are going to give something away, I would be inclined to give away something abstract that perhaps is not a small amount of a product that you might sell.

I used to give away shoe horns with my brand logo on it. Shoe horns cost me 20p(perhaps less) per unit and stickers a few pence from Vistaprint. To give away 200 on a day might cost me £40 - definately got £40 of business from it. Giving people something they might keep in a drawer and be reminded of might not get you immediate business but long term better than a free sample of a cream/emollient

Just my thoughts too

Robin

 

Hi Sammi,


I also agree with Twirls, in private practice your skills should be emphasised more than any product, unless you intend to seriously go into retail. From a business perspective, do you really want to attract the people who `love getting something for nothing`?

Provide an excellent standard of care and treatment and they will readily recommend you to their friends and family.

I wish you well in your new venture.:drinks

Cheers,
Bel

 

I totally agree.

People do not appreciate what they dont have to pay for ( see DNA's in NHS clinics and the hobby chiropodists cheapy places)

As Bel and Twirls said , give a professional service at a professional fee.

It will take you time to build your practice and remember throughout Quality will always beat price in the long run, so my advice?

Dont focus on freebies too much

Good Luck for the future:drinks

Cheers
D

 

Thanks everyone - I am so focussed on being professional and my prices are slightly higher than my opposition , I think I'm just eager to get the word out! Now you've all made me feel really cheap!! Ha ha

So is standing in Tescos foyer good or bad ? Am having doubts !

 

Probably not great for your practice image:dizzy:.
Doing talks to groups of prospective patients (WI for instance) is far more rewarding.
The best way to build up your practice is to go slowly, be professional, go the extra mile for pts, and plot when your quiet weeks/months will be so that you can plan your CPD accordingly.

 

Sammi

Ask yourself, If you were walking out of Tesco's and saw a health care PROFESSIONAL giving away odds and sods in the foyer:-

Would it inspire you to visit them professionally??

I think not, but what it will do is make peoples expectations of your fee a lot less than it is in reality and damage their perception of your profession

IMHO of course

Cheers
D

 

Right that's it , i'm shelving the idea and sending my giant foot costume back!!!

I promise I'm joking!

Thanks for your honest replies

 

sammi standing in tescos in buisiness hours is telling people that ur not busy if they think u r not busy then u must be no good. cos guess what if you were busy you woudnt be standind outside tesco like a spare prick at a wedding. the wi talks are a much better route. think about the people selling double glazing at supermarket entrances you just want to kill them, good luck hope u find a good marketing strategy if you strike gold please share with the rest of us

 

Hi Sammi,

Speaking at local group meetings is a great way to raise your profile whilst also spreading the word about your practice.

I approached a local diabetic group that was just setting up in the area (having seen their advert in the local press) when I opened my practice and offered to speak at one of their meetings. They agreed and following that meeting they passed my details to another group based in the same town but different area and I also spoke at one of their meetings.

I really enjoyed the opportunity to share my knowledge whilst helping to support local initiatives, in addition to this, it gave me the chance to inform people of my practice and a chance for them to meet me and find out a little more about me as a practitioner. Not forgetting it’s also really good for your CPD.

Good luck.