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This has been getting a lot of buzz on social media in the last few weeks:

 

Is there a typo at 0:32?

 

Yep! 2 actually. Should be INDUSTRY'S and MIDSOLE.

Would you buy shoes from a company whose advertising agents can't spell!?

Bill

 

They look suspiciously like a lot of other trainers...and they cannot spell. I'll have a pair if they match my running shorts though

 

I like Mizuno, only shoes I can run in. I don't care if they spell "midsole" with a silent q, if they are comfy I will still buy them and run in them. Perhaps "misole" is a funky new leaner and meaner midsole without the 'd' taking up space.
But they do look similar to their other lines of shoes.

 

RW mag, gave this shoe their award for best debut shoe.

 

I agree Derek. I have only run in Mizuno for the last three years and am about to get some new ones. Great ad, great product but I walk away saying there's a typo rather than what a great shoe.