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Puma also joining the carbon fibre running shoe club

Discussion in 'Biomechanics, Sports and Foot orthoses' started by NewsBot, Jun 29, 2020 at 10:43 PM.

  1. NewsBot

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    Press Release:
    BOSTON, MASSACHUSETTS; JUNE 25TH, 2020

    PUMA'S NEWEST RUNNING SHOE OFFERS A LIGHT FEEL AND RESPONSIVE RIDE
    Global sports brand PUMA has just released UltraRide, its latest performance running shoe, designed to remove excess materials for a light feel and responsive ride.

    PUMA UltraRide
    UltraRide is created for runners looking to reach their next running goal. Built on the foundation of Reductionist Theory, UltraRide reduces weight with outsole cutaways to leave runners with the basic running essentials: cushioning and responsiveness for limitless potential. A light, airy upper and supportive midsole plate merge through a dynamic bridge design. Combined with PROFOAMLITE for cushioning and rubber surface area for power transfer at toe-off, UltraRide helps runners reach their highest potential. The global campaign feature two of PUMA’s Norwegian athletes, two-time World Champion Karsten Warholm and hurdler, Amalie Iuel.

    PUMA Ultraride Amalie
    “With UltraRide, we designed the shoe to give runners what they are looking for in a running shoe,” said PUMA Run Train Global Director, Erin Longin. “The lightweight upper and responsive PROFOAMLITE midsole, combined with the PROPLATE ensures a spry and comfortable stride for runners training for their next goal.”

    The key benefits of this performance running shoe are:

    Propulsion: An engineered propulsion plate provides midfoot stability for a smooth gait cycle, resulting in a reflex toe-off and propels the runner faster through every stride
    Lightweight: PROFOAMLITE is a new and improved high rebound EVA that pushes the boundaries of lightest-possible weight with instant cushion
    Airy and Breathable: Open-holed mesh allows for maximal ventilation while a dynamic underlay system offers support
    Shop UltraRide starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.
     
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