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They taking a lot of heat in social media for this one:

 

Well, a lot of 80's stuff is very fashionable again......

 

At least someone was finally thinking. They have taken the video down! Brand damage was done.

 

What was the video about?

 

It was a video on a high tech way they had of the good old fashioned 'wet footprint' test.

 

It showed what looked like a special sort of paper mat being printed that colour changed when stood on. It looked like a lot of mats were being printed so wonder what has happened to them!

 

you can still view this, although I would not recommend it, at
I tackled it here, https://www.facebook.com/bartoldbiomechanics/?hc_ref=NEWSFEED one of my most popular posts. One of the creators of the campaign wrote to me and told me it was a"guide' and that the add recommended more in depth assessment at the store, which if you watch the video, it does not. Question must be asked, who is responsible for checks and balances at ASICS these days?

 

AdWeek has a write up on the mat!
http://www.adweek.com/brand-marketi...-analyzes-your-gait-and-picks-the-right-shoe/

Step on This Asics Ad, and It Analyzes Your Gait and Picks the Right Shoe


The YouTube versions of the advert above keep disappearing.
Here is the Vimeo version: