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SOLS IPad capture printed orthotics

Discussion in 'Biomechanics, Sports and Foot orthoses' started by David Wedemeyer, Nov 18, 2014.

  1. David Wedemeyer

    David Wedemeyer Well-Known Member

  2. Here are my thoughts on this lecture:

    Scan ahead to 5:03 on this video to see why she is saying all these wonderful things about these SOLS orthoses.

    Then take a look at the same podiatrist's website.

    Finally, take a look at these two SOLS videos:
    http://vimeo.com/78832333
    http://vimeo.com/78832332


    ......any more questions?
     
    Last edited by a moderator: Nov 27, 2015
  3. David Wedemeyer

    David Wedemeyer Well-Known Member

    Wait a minute here Kevin, she's a barefoot trainer, aligns herself with shoe companies as a consultant but advocating orthotics (let me guess, she has a financial interest in SOLS?)?

    Does this appear a bit professionally bipolar to anyone else?
     
  4. Admin2

    Admin2 Administrator Staff Member

  5. Craig Payne

    Craig Payne Moderator

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    Kevin - I first came across that website a few days ago. Had to have a laugh at the name: "evidence based fitness academy" ... I spent a lot of time searching the site for the evidence. All I could find were a lot of statements contradicted by the evidence ... go figure.
     
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  7. musmed

    musmed Active Member

    Dear Craig et al

    Maybe she jumped into the job feet first!
    HA HA

    beautiful day, only 30C, tomorrow they say 42C
    regards
    Paul Conneely
    www.musmed.com.au
    all new lectures in 2015
     
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  9. Craig Payne

    Craig Payne Moderator

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    Attached Files:

    • sols.JPG
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  10. BEN-HUR

    BEN-HUR Well-Known Member

    I'm astounded by Kegan Schouwenburg's level of ignorance on orthotic therapy within Podiatry... obviously influenced by her visit to a Podiatrist 20 or so years ago (who apparently issued her "clunky orthotics")... she now rests her logic/reasoning on this experience & subsequent antiquated world view on this topic which now conveniently suits her business agenda quite nicely... seemingly without doing a quick internet search to find that various digital foot capturing techniques & various 3D printing techniques have been used within Podiatry for years. Yes, not all Podiatrists use these techniques for various reasons i.e. cost, familiarity with the technology. However, many capture an adequate negative model/image (based on experience & skill)... assess the patient's footwear & prescribe an orthotic accordingly... & yes, less "clunky" than what some may be familiar with... to then fit into a more narrow, shallower dress shoe Kegan. BTW... some dress/fashionable shoes will not tolerate any extra forefoot material, thus orthotics of varying lengths, shapes, thickness etc... have been around a long time to accommodate for such varying footwear styles... yes, even longer than 20 years. So there may quite possibly have been an expectation/communication issue between an 8 - 9 year old girl & her Podiatrist (20 or so years ago) - which is hardly a surprising possibility :eek: - &/or... maybe a convenient story/account to use for your insole marketing hype (just a thought).

    Well that above media report on Sols is a shocker on many accounts i.e....

    From my experience, orthotics have been anything but a "senior citizen accessory" (i.e. how old was the Sols founder when she got her "clunky orthotics" - 8 or 9 years old per chance?)

    BTW... maybe it's just me - but I don't find Sols "sexy"... in fact, I don't find any orthotic "sexy" or "unsexy" for that matter (I'm just not that way inclined)!

    I couldn't be bothered with the other hype within the article; it sort of reminded me of the following heroic snake... after the fish complained to the media that he wasn't drowning after all...

    [​IMG]
     
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    Press Release:
    Joyfully Walk Into The Holiday Season With SOLS
    Lifestyle Brand Launches SOLS 3D Orthotics Street Art Campaign Across NYC Streets
    New York, NY (PRWEB) November 25, 2015
     
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    SOLS CEO Kegan Schouwenburg on the ups and downs of running a 3D printed orthotics startup
     
  15. Craig Payne

    Craig Payne Moderator

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    I do not think that there would be a single foot orthotic industry veteran who would be surprised at that.
    They totally failed to understand the foot orthotics market; their method of capturing the foot model and designing the foot orthotic from a prescription was flawed from the beginning; and they were obviously getting some bad advice from their so-called 'medical advisory board'.
     
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  18. Craig Payne

    Craig Payne Moderator

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    Looks like what I predicted a few yrs ago might have come to fruition - hardly surprising given the approach they took. It was entirely predictable.

    Looking at their website, they no longer appear to be offering foot orthotics.
    The website is now focusing on footwear design and development - the business going in a different direction.

    http://www.sols.com/blog/2016/10/13/sizing-made-simple
     
  19. Bruce McLaggan

    Bruce McLaggan Active Member

    O.L.T Footcare www.oltfoot.com is a company that offers 3d printed orthotics in your office Has any one used this system
     
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    Teaneck-based footwear tech company acquires 3D printed orthotics software
     
  21. Craig Payne

    Craig Payne Moderator

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    I wonder how much of their $20 million the venture capitalists got back?
    They probably pretty pissed at this one as the failure was entirely predictable and was predicted by many industry veterans whose warnings went unheeded.
     
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