I don't think we know as much about footwear, as we think we do. There are exceptions out there of course, one was a student I went through with, that worked in a multi-national footwear chain for years. His strength was quickly filtering out the rhetoric, and being able to recall (and rate) most features in most shoes, in models both old and new.
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Ask 100 physical therapists and 100 podiatrists to recommend a running shoe, and you can bet London-to-a-brick that the predictable answer will be "Asics" (70%?) and Brooks (20%?). Hell, even dunlop volleys get a mention over the 3-stripes.
Why is this so?
Are all Asics shoes that much better? Do we just regurgitate what we heard (for 2 hours) at university? Do Asics pour more money in to sports medicine by way of sponsorship.
Do Adidas' biomech team consist only of reflexologists that laugh at windlass and other pivotal podiatry theory?
(And no Simon, I don't have anything to do with Adidas.)
When it comes to footwear advice from musculo-skeletal professionals (including myself), the bulk of us are 'more tip and less iceberg'.
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