We had a previous thread on the new minimalist TopoAthletic running shoes that were launched a couple of yrs ago with some big backers and a lot of fanfare. This launch happened just at the same time that the minimalist running shoe market was starting to collapse - what could be worse than launching a product in a declining market for that product?. That market now only makes up around 3-5% of the running shoe market, so TopoAthletic were fighting for a share of that 3-5% and at the same time the Hoka's brand is outselling that entire category of minimalist shoes!
Members do not see these Ads. Sign Up.
TopoAthletic had to do something. What did they do? They appear to have abandoned their minimalist roots and added a whole lot of cushioning! (they still have the minimalist shoes, but have dropped the split toe version which was the initial flagship shoe).
They call it the Runduro.
http://shop.topoathletic.com/mens/run.html?colorid=1538&model=Runduro
The fan boys are not going to be impressed! They were ****** when the Altra's added a whole lot of cushioning!
(thanks to Roger for the heads up on this)
Tags:
Loading...
- Similar Threads - Minimalist shoe manufacturer
-
- Replies:
- 0
- Views:
- 1,197
-
- Replies:
- 2
- Views:
- 1,320
-
- Replies:
- 0
- Views:
- 5,728
-
- Replies:
- 3
- Views:
- 5,776
-
- Replies:
- 1
- Views:
- 3,983
-
- Replies:
- 3
- Views:
- 6,929
-
- Replies:
- 9
- Views:
- 12,792