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Adidas also being sued over minimalist running claims

Discussion in 'Biomechanics, Sports and Foot orthoses' started by Craig Payne, Jun 18, 2012.

  1. Craig Payne

    Craig Payne Moderator

  2. Boots n all

    Boots n all Well-Known Member

    Its not like there wasnt a precedent, why do they keep doing this sort of thing
  3. "Minimalist shoes" have been very, very good to New York attorneys....we know that one for sure.....:rolleyes:
  4. NewsBot

    NewsBot The Admin that posts the news.

    Here is the press release from Reuters:
    Adidas sued over 'barefoot' running shoe claims
  5. Because the money they make from sales of shoes by using these advertising techniques out-weighs what they loose in legal action. Thus, they still win.
  6. Boots n all

    Boots n all Well-Known Member

  7. SarahR

    SarahR Active Member

    For some reason I suspect he means stress fracture rather than compound fracture... One would not need professional examination to know they had a bone sticking thru their skin. :eek:
  8. excuse me if I'm intruding
    I can not understand why there is so much excitement around this type of shoe. Everyone is free to destroy his feet as he wants and then sue anyone.
    A friendly greeting

  9. Craig Payne

    Craig Payne Moderator

    Of course! I think all these legal cases are just plain stupid and people have to take more personal responsibility, but the companies that are being sued (ie Skechers, Reebok, Vibram and now Adidas) made health claims for their product that were either not supported by the scientific data or did not eventuate to the person who purchased the product ... class action and FTC action in the USA is the way to deal with the claims. As was discussed in the Vibram thread, in Australia we have the ACCC and in the UK there is the ASA who in response to claims order the company to stop making the health claims ... real simple and no lawyers getting rich and no companies being forced into bankruptcy.

    I think what we are seeing is just the beginning. Vivobarefoot have left themselves open to the biggest suit based in the claims they have been making. See this thread for their lies.

    You will also notice that NONE of the traditional running shoe companies are making health claims for their shoes ... they not going to get sued. Check some recent Runners World mag adverts and see which companies are saying things like "Run in these shoes and you will get less injuries".
  10. You know Craig
    My grandmother told me
    "Better a mouse in his mouth to a cat, that being in the hands of a lawyer"
    I think, as you rightly say, it is simply more information about these products and more responsibility on the part of consumers.
    Some old are ago, a similar thing happened in the world of skiing, when we switched from skiing to traditional carving. Some people have had injuries because this new type of innovation changed the way of skiing, but people were not well informed. One of my patients has sued a popular ski company. But she was a lawyer ........
  11. JB1973

    JB1973 Active Member

  12. The only way to prevent running injuries is to listen to your body and do your appropriate strength training and stretching to even out and align your own body as much as possible. Running shoes can help you feel better, but usually are secondary to your body mechanics.

    The problem with all minimalist shoes is that most runners have been using traditional running shoes for a long period of time...to transition into any new shoe is difficult enough. However to keep changing the heel height, amount of cushioning, support, etc. too fast is just asking for trouble. The runner should understand that the body wil only tolerate change slowly, whether it is mileage, intensity, couple that with a structurally different shoe and you are asling for damage.

    Interestingly, people are always looking for the easy way.....doe not work that wAY, the body will react as the structural integrity of the body as a unit responds to new stimuli. To think as a lawyer thinks is shear lunacy...it defies logic
  13. Craig Payne

    Craig Payne Moderator

    So how do you explain the injuries that we are seeing in those that have done this? How does strengthening and stretching a muscle actually reduce the load in it and make it less prone to injury?
    Nope. Forefoot running increases the load on a different set of tissues than heel strike running. If that load is too high in an individual runner then you may not be able to adapt and will get an injury. You need to stop touting the party line of rhetoric and propganda and go with what the evidence is saying (ie the injury rate between heel striking vs forefoot is the same)
    It is lunacy that people are not taking more personal responsibility for their choices, but if a product promises a health gain and that gain does not eventuate, should you not have the right to ask questions; to complain to advertising standards authorities; to start a lawsuit?

    Can you explain why the minimalist running shoe companies are making health gain claims for their product that is not supported by the evidence? The traditional 'heel strike' running shoe companies are not making health claims for their shoes?
  14. efuller

    efuller MVP

    The research has shown that the body can adapt to a change in running surface in one step. It's quite easy to adapt to one surface or onther, just as it is easy to adapt to one shoe or another. If changing heel heights was a problem then changing from a level surface to running down hill would be a problem. Yes, there may be problems at the extremes, but changing shoes will be similar to changing terrain.

  15. Eric I am not sure I agree with your comment if you refer to changing a pair of shoes and then going for the exact same run, same heel strike and on the same terrain - so changing one variable (shoes). Would this not equate to placing a new pair of orthotics into a shoe - something we do but always advise a patient to "wear" in gradually unless the orthotics or shoes are similar to the original pair? I agree that the body is able to adapt to terrain up/down hill etc within a range but the training programme is crucial to prevent injury.

    I would be interested in reading the research you refer to (?) regarding changing the terrain.
  16. Google: "running in the real world" By Ferris this will give you an overview. Farley has done much of the work in this area.
  17. efuller

    efuller MVP

    My point was that terrain will change faster than the shoes. So, I don't see how changing the shoes is aksing for trouble. What kind of trouble are you talking about?


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