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Why Clarks is measuring feet with iPads

(Several interesting videos)

 

Last August my lad turned 1 and on his birthday I took him into Clarks to buy his first ever pair of shoes. I was kind of excited as this is one of those milestones that new parents get gooey over and I was no exception. I'd also heard that they make a real song and dance over it and sometimes even give you a photo of it etc etc.

It was thoroughly underwhelming and the person who served us was obviously having a bad day. I very nearly said something but my wife gave me "the look". When we went back a few months later for a re-measure a different person told me he was in the wrong shoes and measured his feet as 0.5 sizes smaller than they had been previously when he had clearly grown and his shoes were visibly tighter. A conversation about reliability resulted in a glazed over look of confusion from the Clarks employee (and another "look" from wife).

I've not walked into a Clarks since and won't do again. I have purchased a home measurer, and ran some reliability stats (nerd alert!) which are reasonable. I generally buy the boys shoes now when he isn't there and say something along the lines of "please can I have this in a 7.5 and the widest fit you have in the shop"

Clarks. Meh.

 

Griff

I had the same problems with Clarks. I now get shoes elsewhere for my daughter and do my own assessment to ensure they are ok - however as she is 8 yrs old she now completely over rides my assessment if another pair of shoes is prettier - just like her Podiatrist Mum!!!

 

I just love these stupid articles like the one on Clark's using an iPad to measure foot length where the writer attempts to show that Clark's is actually doing something useful and meaningful for the shoe-buying public. Why not instead write an article how it is totally useless to gain more accuracy in two-dimensional foot length/width measurement with something like an iPad when, in fact, feet and shoes are three-dimensional objects that can't be properly fit by just measuring two-dimensions, no matter how accurate the measuring device is? When an iPad can measure the unique three-dimensional shape of each individual foot and then correlate that to the unique three-dimensional shapes of all brands and styles of shoe available, and not just Clark's shoes, then I'll be impressed!:bang::butcher:

 

... now there's an interesting project for a Pod. Undergraduate - 123D Inventor App.?